(Or "Shaq Attack": I'm not sure how we'll be spelling it.)
It looks like it's official: Radio Shack is going to use their racing team as a central part of rebranding their company. Here's a quote from Radio Shack's chief marketing officer about the role that Lance and company will play in the rehabilitation of their image: "Having Lance on our team will no doubt accelerate our brand’s evolution" (from the VeloNews article).
Hum. I suppose. Hell, what do I know about marketing?
Still I think they should bring back this campaign:
Ah, yes, the TRS-80: like the Commodore 64, except actually useful. (Meaning that you could do things other than play Ghostbusters or Spyhunter on it.)
If we're looking to compare, that means that Isaac Asimov : Lance Armstrong :: Tandy : _____. Cell phones? I dunno. Put that in your GRE testbook and smoke it.
Either way I hope it means that Lance is going to grow some supafly sideburns.