Friday, March 12, 2010

Cognitive Dissonance

Saw this on Cyclingnews's coverage of the NAHMBS. It's a brake-track-less Deep V with a reflective coating for "safety":


felonious said...

Adam you're just not zen enough to get it, sorry. Why do you have to be such a buzzkill?

curveship said...

I'll bet if you painted AYHSMB on them in non-reflective paint, it would show up cool in the car lights.

co2cycle said...

it actually makes more practical sense than most things at the Handmade show: most brakeless jackasses aren't able to stop at intersections or going to trouble themselves by using decent lights at night so these rims are a last-ditch attempt to keep them from getting killed. i'm also guessing that Velocity is making a lot of money on wheelchair rims for hipsters who wrecked in brakeless crashes.